It’s the music that attracts you to the place. You can hear it from a far. On arrival you have to negotiate your way through a long traffic jam before you get a place to park. It does seem that most of the people on this particular road are heading to the same place.
The place is Panyaza Chesa nyama (‘cook the meat’) in Soweto Township, southern side of Johannesburg, South Africa. Most of the patrons here are young black South Africans who the corporate world call ‘black diamonds’ meaning post apartheid youths with a good bank balance to spend on entertainment.
Although the place has nothing much to offer in terms of scenery it’s a wonder what pulls the youth to this place. They come here in droves every Sunday afternoon adorning the latest fashion labels, sunglasses and girls who walk about as they are on a catwalk knowing very well that they have the crowd’s firm attention.
Most of the people here are well to do youths who have moved to the suburbs but will come back to the township to enjoy drinks and braii with their friends. The cars here are also a site to behold. From sunroof BMW ‘S, Mini coopers, and 4+4 of the top of the range. The cars are spotlessly clean and most have been fitted with 12 to 15 inch subwoofers’. The music blasting from cars is a variety of hip hop and they dance to it aping what they see on music videos.
I spot one group of young men on top their sunroof BMW. They do not mind to be photographed. Among them there is a fashion designer, a radio DJ and and two of them do not work but they have been brought to this place by their working colleagues.
As you drive off from Chesa nyama the music from the cars is still blaring probably louder because more cars have come in. The young men and women are at the top of their voices as well. It’s a generation that seems to have faint memories of apartheid era. They have curved a new road map for themselves.
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