Reaching your audience digitally: why a digital archive can make all the difference


A digital archive is not just a nice to have, an activity we should do simply for posterity’s sake without any real impact on the execution of the core vision and mission of an organization. Yet that is what it will always be for the decision makers in your organization unless you can ensure that it takes its place at the heart of the execution of the purpose of your institution.

The COVID-19 pandemic has brought into stark relief the need for organizations to reach out digitally to their audience. In the midst of the barrage of information that your audience receive on a daily basis, the only way to cut through the clutter is with personalized information that grabs at the heart of your hearers. Your digital archive, or the one you will build, is the reservoir for such personalized information. A digital archive, then, is not just a nice to have but absolutely critical for the proper execution of the vision, mission and strategic objectives of your whole organization, particularly in a world where face to face meetings and events are by no means assured.

The video below helps you to understand how to use your digital archive to reach your audience in a highly effective manner supporting the core raison d’être of your organisation.

This video is a summary of the content of our first of a series of free webinars that we have been running during the period of Lockdown in South Africa.