Image Number: APN33501

APN33501

Headline: This selection of advertisements in Drum Magazine from 1951–1983 provides examples of the intersection between editorial and advertising needed to keep the organization financially viable. Advertising was aimed at the growing Black middle class throughout Africa in a time of modernization and post-colonization. Title: Drum Magazine advertisement, South Africa edition, December 1979 Description: "Power & Goodness." | "When you need power, you want Guinness." | "Guinness is the dark, rich, drink that’s full of power and goodness." City: Johannesburg Province or State: Gauteng Country: South Africa Date Created: 02-12-1979 Creator: Drum Credit Notice: Drum Ads / Bailey's African History Archive / african.pictures Pixel Dimensions X: 1760 Pixel Dimensions Y: 2376 Keywords:

• Drum Magazine advertisement
• South Africa edition
• December 1979
• Africa
• Periodicals
• African consumers
• advertising
• Guinness beer
• Guinness
• beer
• stout
• drinks
• 1970s
• BAHA
• Drum Ads
• Bailey’s African History Archive

Rights usage terms: Restrictions:  This image does NOT have all model and property releases. Additional clearance may be required for non-editorial use and for use in association with socially sensitive subject matter