Headline:This selection of advertisements in Drum Magazine from 1951–1983 provides examples of the intersection between editorial and advertising needed to keep the organization financially viable. Advertising was aimed at the growing Black middle class throughout Africa in a time of modernization and post-colonization.Title:Drum Magazine advertisement, South Africa edition, September 1952_002Description:"DAN LEARNS A SECRET!" "Shoes look smarter… last longer when you use NUGGET every day!" This 1952 DRUM magazine ad is a comic-style promotion for Nugget shoe polish. It features a character, Dan, who learns that "using Nugget every day" keeps shoes looking smart. The ad highlights Nugget’s availability in multiple colors, including black, brown, and ox blood, reinforcing the idea that it’s "the daily dose that does it!"City:JohannesburgProvince or State:GautengCountry:South AfricaDate Created:09-1952Creator:Drum AdsCredit Notice:Drum Ads / Bailey's African History Archive / african.picturesKeywords:
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