Headline:This selection of advertisements in Drum Magazine from 1951–1983 provides examples of the intersection between editorial and advertising needed to keep the organization financially viable. Advertising was aimed at the growing Black middle class throughout Africa in a time of modernization and post-colonization.Title:Drum Magazine advertisement, South Africa edition, September 1958Description:"NOW IT COSTS YOU LESS THAN EVER TO OWN A RADIO!" "LISTEN FOR LESS THAN 1¼d AN HOUR WITH AN EVEREADY BATTERY RADIO." This 1958 DRUM magazine ad promotes Eveready battery radios, emphasizing their affordability and convenience. It highlights different radio models, including "SPACEGRAM," "SPACE LEADER," "SPACE CADET," and "SPACE ROCKET," and mentions Eveready’s long-lasting batteries. The ad claims there is "no need for house electricity" and that the radios are "ready to play!"City:JohannesburgProvince or State:GautengCountry:South AfricaDate Created:09-1958Creator:Drum AdsCredit Notice:Drum Ads / Bailey's African History Archive / african.picturesKeywords:
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