Headline:This selection of advertisements in Drum Magazine from 1951–1983 provides examples of the intersection between editorial and advertising needed to keep the organization financially viable. Advertising was aimed at the growing Black middle class throughout Africa in a time of modernization and post-colonization.Title:Drum Magazine advertisement, South Africa edition, April 1971Description:"He's envied by men! He's admired by women!" "He uses fast acting, extra strength MISTER ARTRA." This 1971 DRUM magazine ad promotes MISTER ARTRA, "the new American skin lightening cream for men." It features a confident man surrounded by onlookers, reinforcing the product’s appeal. The ad also highlights other ARTRA products: "Artra skin tone cream, Artra pimple & complexion lotion, and Artra beauty bar."City:JohannesburgProvince or State:GautengCountry:South AfricaDate Created:04-1971Creator:Drum AdsCredit Notice:Drum Ads / Bailey's African History Archive / african.picturesKeywords:
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